Entrepreneurs have been urged to use WhatsApp for Business as a tool to grow their small businesses and communicate directly with their customers.
Experts from Digify Africa and the Government Communication and Information System (GCIS) hosted a masterclass on Wednesday to equip small business and media entrepreneurs with the skills they need to thrive in the digital economy.
The learning outcomes from the masterclass included how to create a catalogue to showcase products and services; ways to integrate WhatsApp into ads and how to craft a messaging strategy and tools to automate, sort and quickly respond to messages.
Digital Marketing Strategist, Blessing Letsoara, addressed small business owners and media entrepreneurs on how they can use WhatsApp for Business to their advantage and grow their businesses and customer base while at it.
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